Women complain that these ads are setting the standard for some sort of ridiculous ideal that they will never measure up to. Destroying our self-worth.
And that most of the ads are airbrushed and touched up. Nobody is really that perfect.
That's what we tell ourselves anyways. And I agree. They should have more normal looking women in the ads.
I did, however, have a client today who was gorgeous. And she wasn't a model or an actress. She had some normal job. Lived a normal life. But she was stunning. Perfect hair, perfect skin, perfect body. Not a hint of cellulite.
If it makes you feel better, she DID have a lot of knots in her shoulders!
It just got me thinking, that yes, media does portray a ridiculous ideal that is hard to measure up to, but there ARE people who really look like that.
I have no point that I am trying to make, just thinking about it.
That observation clearly applies to both genders in advertising - men are held to a equal 'standard' as much as women are. I don't have a point there either, just wanted to say that that's one of the rare areas where discrimination is relatively equal.
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