I don't get it

Clients come to me in ridiculous amounts of pain sometimes. They claim that it is making them miserable and that they would do anything to get rid of it. They would be willing to subject themselves to very expensive and painful surgeries if it would help alleviate their pain. 

Yet when you tell them that stretching for ten minutes a day or possibly doing a few strengthening exercises would make a huge difference, their eyes glaze over and you know that they aren't going to do it. 

Stretching: it's free, it's easy, it feels good, and it works- and yet you won't do it. What is wrong with you people?